Today I visited a corporate run Pub site just outside Kidderminster, partly to review the Pubs management but I also took the opportunity to look at the various customer marketing hooks they hade in place.

They had everything: Bring back discount voucher; sign up email newsletter; business card drop; feedback form; innumberable blackboard offers and managers specials.
Some were useful tips to copy but the over riding impression was of a marketing department running wild with ideas and formats; none of which seemed to tie in to the style of the operation; had any connection with with the operation; and vitally I didn't sense these initaitives had any connection with the people in the business, very much like a McDonalds solution without anyone bothering to check a branding link to whatever the brand or place was.

Practical tip - if you want customers to sign up to your email newsletter - leave a pen next to the cards!